Product & Growth Design — Toronto, CA
I turn design decisions into measurable results, fixing what's not converting, or building the process from scratch when nothing exists yet.
Selected work
User impact: Built a system that designed layout and copy that actually spoke to users, addressed their hesitations, and helped them picture their own outcome.
Biz impact: Design and build time cut from 3 weeks to 3–5 days
Building an agentic AI design process for conversion-focused UI
User impact: Consistent, on-brand pages every time
Biz impact: 85% faster landing page design
Building an AI-readable design system for faster design
User impact: 5 comprehensible product pages
Biz impact: 20% increase in qualified leads
Redesigning product page UI
to build trust
User impact: A fun interactive form that made sense
Biz impact: 80% higher user completion rate
Optimizing the form landing page for user completion
User impact: Easily finding the expert within the company
Biz impact: 25% higher product engagement
Turning a recognition product into a collaborator finding tool
User impact: 85% Customer Satisfaction Score
Biz impact: Brand loyalty made easy
Designing convenience to win customer loyalty
A bit about me
Empathetic research, iterative design, and a bias toward measurable outcomes: that's how I've helped teams like Achievers, Lightspeed and RCA Records turn hesitation into a yes.
More about my processKind words
I had the pleasure of working with Salimeh at CDM, where she consistently approached design challenges with creativity and a positive attitude. One project that stands out was when she designed a search landing page under an extremely tight deadline for a client with limited social proof. She quickly adapted to the constraints, was resourceful in her approach, and delivered a thoughtful design while collaborating effectively with the team. Salimeh is always eager to learn, receptive to feedback, and genuinely invested in growing her craft. I appreciate the contributions she made during our time working together and wish her all the best in the next step of her career.
Laura Morrison
— Associate SEM Director
I've had the pleasure of working with Salimeh at CDM. She is one of the most knowledgeable and experienced UX/UI designers I have collaborated with on multiple CRO projects and high-performing landing pages. What stood out most was her craft. Her layouts for landing pages balanced visual hierarchy with conversion clarity in a way that meant we rarely had to choose between the page looking good and the page performing well. She had a rare ability to hold both a strong point of view on design and real openness to what the data showed. She'd ask sharp questions about why a test was structured a certain way, not just accept results at face value, which made every round of testing better than the last. She's the kind of designer who makes a CRO program stronger just by being in the room. I'd work with her again without hesitation.
Ron E
— CRO Manager
I had the pleasure of working with Salimeh at CDM. She brings a strong combination of design skill and strategic thinking, consistently delivering polished and visually strong work. She's also shown a real commitment to cross-team alignment, keeping creative and video editing informed on design and CRO efforts and helping bridge teams that don't always communicate closely. That kind of initiative made collaboration across the org noticeably smoother. Salimeh is solid across the board and would make a great addition to any team.
Misha Pokras
— Performance Creative & AI Workflow Implementation
When it comes to design Salimeh just gets it, and was a delight to collaborate with on multifaceted designs and marketing projects. Clear communication, respectful of everyone's time and always diligent in completing her tasks within timeline. I would recommend Salimeh to all organizations as a team player who gets the work done and is pleasant to interact with!
Omar Al-Sallal
— Marketing Manager | Account Manager
I highly recommend Salimeh based on our work together at an HR Tech company. Her exceptional communication skills, curiosity, and detail-oriented approach were consistently impressive. Her deep understanding of user behavior led to valuable insights that significantly improved our website's user experience.
Kara Fraser
— UX Director
Awesome job with the new website navigation — it makes it so much easier to surface all the valuable content that we have on the site but also makes the new buyer journey so much more intuitive and sticky!
Peter Liao
— Director, Product Marketing
Salimeh is a talented UX designer who played a pivotal role in helping us conduct thorough market research, providing invaluable insights into our target markets and their behaviour on our micro sites.
Kristi de Asis
— Sr. Global Demand Manager
Salimeh's crucial role in redesigning our website navigation showcased her attention to detail and user-centric approach, leading to improved engagement. Her user journey map highlighted key areas for improvement in our conversion funnel.
Lauren Ashmore
— Product Owner
Salimeh excelled in optimizing our website through A/B testing, demonstrating a keen understanding of user interactions. Her data-driven approach led to measurable improvements in engagement and satisfaction.
Andrew Chambers
— Global Marketing Strategist
Salimeh was a pleasure to work with. She did content curation, analysis, and social media copywriting for our company. She's consistently up to date on marketing trends.
Sarah Guidas
— Head of Sales
Collaborating with Salimeh during our company Hackathon was a pleasure. By taking on a product manager role and orchestrating our team's presentation, she led us to deliver an impressive project — resulting in our "Spirit of the Hackathon" award win.
Tobia Gasparoni
— Software Engineer
Salimeh assisted me in understanding user behavior on multiple paid media landing pages. Her insights led to significant optimization improvements — a standout project was her user research for the Singapore audience.
Tom Pham
— Performance Marketing